I provided concept direction based on the ANINE BING brand aesthetic, and upcoming trend directions.
Understanding that ANINE BING is all about edgy jeans-lifestyle pieces with an LA flavor and girlie spirit was paramount to capturing the direction for this brand
I wanted to provide a fashionable and unexpected Holiday palette, focusing on monochrome palette cleanser, a pop of turquoise and wild animal prints.
It felt in line with the Brand and it's sense of humor and cool.
I was asked to think about the entire lifestyle of the brand, including shoes, bags, lingerie, jewelry and eyewear.
I broke the inspiration down into two Holiday "attitudes" to help frame the concept and give options.